full transcript
From the Ted Talk by Tim Brown: Designers -- think big!
Unscramble the Blue Letters
This is the second prjceot that I did. It's a fax machine. I put an attractive shell around some new technology. Again, 18 months later, the purdoct was obsolete. And now, of course, the whole technology is obsolete. Now, I'm a fairly slow learner, but eventually it occurred to me that maybe what passed for design wasn't all that important — making things more attractive, making them a bit easier to use, mnaikg them more marketable. By fcnisoug on a design, maybe just a single product, I was being inaeetnmcrl and not having much of an impact.
Open Cloze
This is the second _______ that I did. It's a fax machine. I put an attractive shell around some new technology. Again, 18 months later, the _______ was obsolete. And now, of course, the whole technology is obsolete. Now, I'm a fairly slow learner, but eventually it occurred to me that maybe what passed for design wasn't all that important — making things more attractive, making them a bit easier to use, ______ them more marketable. By ________ on a design, maybe just a single product, I was being ___________ and not having much of an impact.
Solution
- focusing
- incremental
- product
- making
- project
Original Text
This is the second project that I did. It's a fax machine. I put an attractive shell around some new technology. Again, 18 months later, the product was obsolete. And now, of course, the whole technology is obsolete. Now, I'm a fairly slow learner, but eventually it occurred to me that maybe what passed for design wasn't all that important — making things more attractive, making them a bit easier to use, making them more marketable. By focusing on a design, maybe just a single product, I was being incremental and not having much of an impact.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
design thinking |
12 |
bit easier |
2 |
bigger impact |
2 |
great western |
2 |
designer glasses |
2 |
basic ideas |
2 |
developing world |
2 |
welfare state |
2 |
change shift |
2 |
Important Words
- attractive
- bit
- design
- easier
- eventually
- fax
- focusing
- impact
- important
- incremental
- learner
- machine
- making
- marketable
- months
- obsolete
- occurred
- passed
- product
- project
- put
- shell
- single
- slow
- technology